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Don't risk missing the signal
Current approaches to text analysis and NLP lack actionability
because they don't reflect how people actually think: in narratives
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You don't have time for ‘paralysis by analysis’ decks or for a time-consuming data science initiaitve.
Sentiment Trap:
By itself, sentiment is blind to the drivers of behavior and preference.
Complexity Trap:
Mismatch Trap:
Tracking studies seldom align with listening tools or correlate with performance.
People don't think in keywords, which fail to capture emotional and conceptual drivers..
Keyword Trap:
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