Need to understand the views of customers, stakeholders, and staff, at scale?  

Traditional approaches are a sinkhole of time and money.

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Keyword trap

Keywords clarify nothing, because people don't think in keywords

Mismatch trap

Tracking studies seldom align with listening tools, or correlate with performance

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Sentiment trap

By itself, sentiment is blind to the drivers of behavior and preference

Complexity trap

You don't have time for 

50 slide ‘paralysis by analysis’ decks  

 
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