Don't risk missing the signal
Current approaches to text analysis and NLP lack actionability
because they don't reflect how people actually think: in narratives
You don't have time for ‘paralysis by analysis’ decks or for a time-consuming data science initiaitve.
By itself, sentiment is blind to the drivers of behavior and preference.
Tracking studies seldom align with listening tools or correlate with performance.
People don't think in keywords, which fail to capture emotional and conceptual drivers..