Don't risk missing the signal

Current approaches can't hear the voice of customers, staff, or stakeholders at scale

Sentiment Trap:

By itself, sentiment is blind to the drivers of behavior and preference. 

Complexity Trap:

You don't have time for  ‘paralysis by analysis’ decks or for a time-consuming data science initiaitve.

People don't think in keywords, which fail to capture emotional and conceptual drivers..

Keyword Trap:

Mismatch Trap:

Tracking studies seldom align with listening tools or correlate with performance.