Don't risk missing the signal
Current approaches can't hear the voice of customers, staff, or stakeholders at scale
By itself, sentiment is blind to the drivers of behavior and preference.
You don't have time for ‘paralysis by analysis’ decks or for a time-consuming data science initiaitve.
People don't think in keywords, which fail to capture emotional and conceptual drivers..
Tracking studies seldom align with listening tools or correlate with performance.