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Don't risk missing the signal

Current approaches to text analysis and NLP lack actionability
because they don't reflect how 
people actually think: in narratives  

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You don't have time for  ‘paralysis by analysis’ decks or for a time-consuming data science initiaitve.

Sentiment Trap:

By itself, sentiment is blind to the drivers of behavior and preference. 

Complexity Trap:

Mismatch Trap:

Tracking studies seldom align with listening tools or correlate with performance.

People don't think in keywords, which fail to capture emotional and conceptual drivers..

Keyword Trap:

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